Yes it’s that time of year when all the IT professionals are sending their wish lists to the North Pole!  It’s been a tough year for IT given the constant data growth and the never ending budget pressures. These folks are under siege!  IT needs some help and it’s not going to come from the IT vendor reps who are looking for bigger commission checks and new Land Rovers in this year’s Christmas stockings.

So what IT toy is on the top of IT professional’s wish list?  Deduplication! But not just any run of the mill dedupe it’s got to be dedupe that runs the table.  We have seen the file level dedupe and even the dedupe that runs post process or dedupe with training wheels (that doesn’t scale) but those are IT toys from Christmas’ past.  This year dedupe that can cut across the entire data center “everywhere” is what everyone wants.  Dedupe that can be applied from the applications, OS’s, data bases, across all storage tiers including primary, SSD, backup, archive and even to the cloud, “Dedupe Everywhere.”  Why? Because “dedupe everywhere” will address the key issues mentioned by reducing the data growth to manageable levels and reducing the amount of storage necessary to be acquired to meet anticipated data growth. “Dedupe Everywhere” will reduce budget pressure since storage is one of the largest IT budget expenditures by dropping  those costs by 5- 35X and it will also enable Big Data to become an affordable reality with data/cost reductions and will become an example of IT delivering a business asset that can help drive revenue.

Dedupe Everywhere is the Christmas present that  delivers benefits all year long by continuing to enable new technologies such as SSD become more cost effective (almost the same as spinning disk with dedupe applied) and improving reliability by reducing the data writes needed by 5-35X making SSD more reliable and affordable.  Cloud Storage “dedupe everywhere” applies that 5-35X impact to the amount of data that will be sent to the cloud (reducing data bandwidth needs) and also reducing the effective costs of cloud storage because the data stored in the cloud will be reduced by 5-35X.  Virtualized storage will yield the same 5-35X cost and efficiency reductions enabling IT professionals to manage more with less storage consumed and also increased management efficiency.

But don’t let the Grinch steal IT’s Christmas. The Grinch is determined on making sure that “Dedupe Everywhere” doesn’t land beneath your IT tree. After all, those big fat commission checks and Land Rovers have been dancing in their heads since August!  Demand “Dedupe Everywhere” from your IT provider!!  And have a Merry Christmas and a much Happier New Year with Dedupe Everywhere!